If you’re looking for ways to drive traffic to your blog, you may be wondering if Pinterest marketing vs social media marketing is the way to go. Both platforms can be effective tools for promoting your content and building an audience, but which one is right for you? Here’s a breakdown of the pros and cons of using Pinterest or social media marketing to promote your blog.
Pinterest for Marketing Your Blog
Pinterest is one of the best methods for marketing your blog. With over 400 million active users, Pinterest is more of a visual search engine rather than a social media platform. And, it is a powerful tool for driving traffic to your blog.
The key to success is to create pins that are visually compelling and that lead users back to your content. When creating pins, be sure to include an attractive image and a call to action. You should also make use of keyword-rich descriptions to ensure that your pins are easily found by users who are searching for relevant content. By using Pinterest effectively, you can give your blog a major boost in terms of visibility and traffic.
Social Media for Marketing Your Blog
Social media can be a great way to market your blog. By sharing your blog posts on social media, you can reach a wider audience and grow your readership. In addition, social media can help to build relationships with other bloggers and potential collaborators.
However, it is important to use social media wisely when promoting your blog. Spamming people with links to your blog will not only turn them off from reading your blog, but it will also damage your reputation as a blogger. Instead, take the time to build relationships with potential readers and followers, and share your blog posts in a way that is respectful and authentic. With a little bit of effort, social media can be an invaluable tool for marketing your blog.
Which platform is better for marketing your blog?
Ultimately, there’s no right or wrong answer when it comes to choosing a marketing platform for your blog. It all depends on your goals and preferences. If you want to reach a wide audience quickly and cheaply, then social media may be the way to go although you’ll need to have an engagement strategy to help you connect with your prospective readers on a consistent basis.
Pinterest marketing on the other hand requires you to be able to create visually appealing pins that showcase your content and engage your audience. You also need to have an understanding of how to optimize your pins so that your ideal audience is able to find your content. However, Pinterest content has a much longer shelf life than Social Media content. Pinterest content can often be found months or years after it’s been posted but Social Media content might only be found by your potential audience minutes, hours or days after it’s been posted.
One thing to keep in mind is that it can take some time to build up a Pinterest account so if you are looking for some quick wins, Social Media might help you get some traction at a faster rate than Pinterest. But over the long run, Pinterest wins out in terms of the results bloggers can achieve with the platform. If you’re a blogger and you’re not using Pinterest or are unhappy with your results, check out my Pinterest Management Services page for information on how we can work together.