If you’re running a small business, it’s important to make the most of every opportunity to attract new customers and grow your business. One great way to do this is by creating a blog and using SEO techniques to increase its visibility online. In this post, we’ll give you some useful SEO tips for blogs and improving your online visibility.
1. Do your keyword research
Keyword research is an essential part of blogging. By understanding what people are searching for, you can target your content to better meet their needs and attract more readers. There are a number of different tools that you can use for your research that are both free and paid. One free option is the Google Keyword Research Tool. Another almost free option is Ubersuggest by Neil Patel but you’ve got a limited number of daily searches with the free version. The paid version has a low monthly fee starting at $29 per month. If you have the budget, you can check out Moz Keyword Research Tool or SemRush but you’ll be paying approximately $100 per month. In any of these cases, make sure you select keywords or key phrases that have a high search volume and low competition.
2. Use keywords in your posts and titles
Once you’ve done your research, make sure to use your keywords in your blog post title, url and in the first paragraph of your post to help improve your ranking. If you use WordPress for your blog, you might also want to use an SEO plugin such as All In One SEO or Yoast SEO to help guide you with optimizing your blog posts. You can also add your keywords to your tags and meta description for your post.
3. Optimize your images
Make use of the SEO options available in your blog post images. Before adding images to your blog posts, save them using your keywords as the file name and also remember to add your keywords to the ALT text once you upload them to your blog.
4. Connect with other bloggers and share content on social media
Like minded people generally enjoy supporting each other. Share your blog content with other bloggers on social media and leave supportive comments on other bloggers posts to widen your audience. And, as a blogger, you should also be pinning your content on Pinterest using Tailwind. Tailwind has several niche communities where you can also network to expand your reach.
5. Write quality content that is relevant to your audience
Avoid using your keywords too much in your content. While you will want the search engines to understand what your blog post is all about, it’s people who will be reading it and if it’s not quality content, they will be less likely to share it if they don’t find it useful or interesting. So first and foremost, write for your audience rather than the search engines.
6. Use internal links
Linking to other similar blog posts within each new post helps with the overall SEO of your blog. And, it helps you readers to find additional information on a topic that interests them.
7. Monitor your website’s analytics
You should make use of the analytics tools that are available to you so that you can to see how people are finding and interacting with your content and monitor any trends. If you have a lot of visitor’s to your blog regarding a certain topic, you can expand further on that subject in order to increase your reach.
SEO is a complex and ever-changing field and something that should be on your mind from the moment you start creating content for your website. Following these tips will help you get started on the right track.
If you need any help putting these tips into practice or want advice on taking your SEO strategy to the next level, don’t hesitate to reach out to book a discovery call.